We all want to make our books shine on Amazon, but it’s all too easy to get lost in the mountain of stuff there. There’s a secret professional publishers use that – if you publish through KDP – you’ll also have access too (for free!) It’s called Amazon A+ Content. In this article, we’ll explore what Amazon A+ Content is and why it’s a must-have tool to make your book stand out from the crowd.
What is Amazon A+ Content?
Think of Amazon A+ Content as a supercharged upgrade for your book’s product detail page on Amazon. It allows you to spruce up your listing with eye-catching images and compelling text. Essentially, it’s like creating a mini-website you can customize to give readers a taste of what they can expect from your book and pique their desire to hit that order now button.
The content will appear directly on your Amazon product listing page in a section called “From the Publisher”. Mine Looks like this:
Amazon A+ Modules
Author Highlight: Standard Single Image + Sidebar
- On the left. hand side, add your author photo
- Top Middle: a bit about you as an author
- Bottom Middle: keywords for your book
- Top Right: an image of your book
- Bottom Right: an elevator pitch on what makes your book special and why people should read it.
If you have editorial reviews, you can put them on the bottom right instead, but I didn’t have those yet so I went with the elevator pitch. Here’s how mine looks:
Meet the Characters: Standard Three Images + Text
Appeal to the Instagram Crowd: Standard Multiple Image
When designing my Amazon A+ Content, I really wanted to think about my audience. I wrote a YA novel and purposefully designed my cover to have a very instagram/bookstagrammable quality to it. (The golden skull and flowers are an important scene in the book where we get the title MORTAL TETHER from – I could have chosen another important scene, but I knew the skull and flowers would be easy for bookstagrammers to pair items with: more flowers, wooden table, candles, skull jewelry or bookmarks, leaves, etc.)
Showing off a beautiful book cover will also appeal to people who want a pretty book on their bookshelves. So, I selected the module Standard Multiple Image Module A.
If you need help
Go on Amazon, look at tons of books, and see if you can come up with creative ideas to use A+ content to make your books stand out! There’s so many possible combinations of modules, and it’s also a popular option to combine a design across several modules with breaks in between.
Have fun! And if you need help designing your modules, reach out to me through ElectraFox.com.